Antwort (German for answer or response) is a minimal template that’s meant to be a clean canvas for you to alter in whichever ways you want. It comes in three varieties: a single column layout, a double column layout, and a triple column layout. As such, Antwort is great for pretty much every kind of newsletter imaginable.
All varieties are responsive, which means they look great on both desktop and mobile. If there isn’t enough room to display columns, they turn into neat rows.
Like Antwort, Basic is a minimal template that’s meant to be customized however you want it to be. Whether you want to send out new product announcements or just summarize your most popular forum threads from last week, this template can do it all.
Mystical is perfect for community-oriented sites — including blogs and forums — that want to highlight their best content and send it out as a sort of digest for readers. It’s particularly useful for high-volume publications.
The template comes in four color schemes: blue, green, purple, and teal. But if you don’t like any of them, you could easily edit all of the CSS fields and use your own custom color scheme.
4. Click Me
Unlike most of the other templates on this list, Click Me is specifically designed for one-time emails that aim to do one specific thing. It would be especially good for welcome emails, password recovery emails, exit emails when users stop using your service, and call-to-action emails for new products.
Go ahead and change the logo image to your own. Unfortunately, this template only comes in white for preset colors, but feel free to edit it however you want.
5. Real Estate
Despite its name, Real Estate can be useful for any kind of email that deals with listings in general, not just real estate listings. For example, if your website offers a service that tracks certain new additions to Craigslist or eBay, then this could be the ideal template for displaying them.
Everything here is straightforward and there’s absolutely no clutter at all. The design is easy on the eyes and effective, meaning you’ll probably get a boost to your click-through rate with this one.
Like the Real Estate template above, Pizza isn’t a pizza-specific template. If your emails deal with changing item prices, flash deals, or limited-time offer coupons, then you’ll probably find this template perfect for your needs. In fact, you’ll likely be surprised by how effective it really is.
7. New Years
Just as we do whenever the new year rolls around, New Years is a template that’s tailored-made for looking back and summarizing all the highlights that happened over some time period, whether that means the last week, month, or year.
But it can also be useful for non-celebratory emails, too. For example, do you just want to send out a digest of interesting tidbits or bits of wisdom? This template’s format is surprisingly good for that. Your imagination is the only limit. Just make sure you customize the color scheme!
Bonus: Zurb’s Email TemplatesIf none of the above suit what you need, then you may want to check out the 11 free email templates that are available at Zurb. Have you ever heard of Foundation, the front-end framework that powers all kinds of themes and designs across the Web? If so, then you know that Zurb is the real deal.
What’s nice about Zurb’s email templates is that you can tell they’ve been made by people who have a knack for design. These templates are clean and effective, and there are many layouts to choose from, including some that have sidebars, ecommerce highlights, and other useful features.
And of course, these designs are all responsive. You can even test each template with Litmus and see what the emails would look like in dozens of clients like Outlook, Gmail, Yahoo! Mail, Android, iOS, and more.
The other selling point is that you don’t just pick a template off the rack and use it as is — once you select one of the 24 featured templates, you can customize it further using the provided drag-and-drop editor. Change colors, add new elements, and shift things around to your liking.
When you’re done, Campaign Monitor will ask you to create an account with them, but you can skip it by clicking the Download as HTML & CSS link instead. You’ll still have to input your email address for the files, though.